Learn How to Make Money on Facebook – 5 Essential Steps to Get Started

How to Make Money on FacebookWith the rise of the social media platform, you’ll find that there are a lot of opportunities to make money. One of the premier options that you can work with is that of learning how to make money on Facebook.

This is a process that some people will be skeptical about, but some individuals are turning this social media option to garner a great deal of success.

Making simple pages, and getting traffic to them can convert into sales, and much more with relative ease.

If you have ever thought about making money online, and you want a piece of the billions of dollars that Facebook makes on a daily basis, then you can quickly work through a few steps to make it happen.

In fact, anyone can make money with Facebook ads, and without having to overthink the process.

With that in mind, take into consideration the following steps to help you garner a chance to make serious money with Facebook.

The Logic of Making Money from Facebook

Before you can start anything, you first need to understand how to make money on Facebook from a logical standpoint. There’s a logic to this that you cannot deny.

If you’re going to get anywhere, you need to know how people are making money, and how you can emulate their success correctly.

This is not just about signing up for an account and getting paid. You have to focus on a few notes that will help you garner the upper hand, through the use of simple sales tactics.

Do not let that scare you. You’re not going to be selling in a traditional sense.

To understand how this works, take into consideration a few notes regarding how to make this happen. There are three major things that you must do to get this started.

The first thing you will need to do is simple, you will need to have a Facebook account, and one that you will make a “page” out of. This is very important because if you do not have a Facebook account, you will not be able to progress with how to make money from Facebook page options.

What Will You Offer?

Define What to Offer in Facebook

To start your quest for making any money within social media, you need to think about what you would want to offer. Why would people visit your page, and why would they click through? What will you be offering people in exchange for money?

If you’re not sure where to start, take time to join affiliate marketing programs. If you’re not familiar with this, don’t worry, you can start with the following simple tips going forward.

Making Money off Facebook through Affiliate Marketing Programs

An affiliate marketing program is not going to cost you any money. These programs are made for you to promote goods and services to others.

Think of it like commission sales, only you aren’t working as an employee, but rather a contractor. You will be given promotional links and tools to promote products, services, and stores.

When someone clicks on the links that have your code in them, you will be given a percentage of the sale that occurs on the other side.

To make this simpler, think about promoting shoes. On Facebook, you can create a page that talks about cool shoes. Whenever you post about an awesome shoe, you could post a link to help people find the shoes.

If someone clicks, and then buys them, thanks to your link, you will get a piece of the sale. Some companies pay upwards of 50% per sale, although many are far less.

Now, imagine if 10 people bought shoes, and you were getting a commission of about $10 per shoe, you’d make a cool $100 for the sales.

Multiply that by hundreds or even thousands of posts, and you can see how you could really make a lot of money, all by simply promoting links and services through social media. Our goal here is not to spam anyone with your posts, rather than to give valuable informational posts to them.

Top 4 Recommended Platforms to Join

There are a lot of different companies that you can align yourself with to garner success with affiliate marketing. The following are some of the programs that are most commonly used. These are “free” to join, mind you, and pay variable commission rates.

1. Clickbank

One of the largest companies that would help make money is that of Clickbank. This is an affiliate marketing powerhouse that has digital and physical products. Their commission rates can rise upwards of 50% or even 75% per sale.

With these high payout levels, it’s very likely to make $100 a day through this platform. Dozens of internet marketers have even achieved it.

Clickbank pays out upwards of hundreds of millions of dollars, and they offer both affiliate marketing channels for promotion and options for content creators.

You can promote products and services from all aspects of ideas, from art to self-help to tech to a lot more. There’s a LOT of options here, and many content creators will even give you full banners, text links, and more.

2. Shareasale

This affiliate marketing site has partnerships with a lot of different companies. You can promote membership sites, DVD sales, and so much more.

The company pays per order and can have a variety of links that can help you make money through the promotion of one or many different links.

3. Amazon Affiliate

Amazon has the biggest selection of products in the world, and they will pay upwards of 20% per item sold, depending on the options that you promote.

In some areas, you could stand to make upwards of $500 to $1,000 per sale, depending on what you’re promoting online. Amazon is easy to work with, and is a trusted resource already, so you could very well just link people to cool items and get a lot of traction within Facebook.

4. Amazon FBA

This option is not necessarily affiliate marketing, although it can be seen as similar.

This option is fulfilled by Amazon. What you will be doing here is sourcing items and then sending them to Amazon.

The site will then promote your items with all the information people need, and will ship your items out with their services, and you will collect a paycheck after the fact.

This requires you to find items that people want, mind you, but it’s one of the premier ways to get paid from Amazon and market through Facebook.

The Promotional Aspects of Facebook

Once you set up your links, you are going to need to look into the promotional aspect of Facebook. If you follow the logical steps above, you will have an affiliate link to promote, a Facebook page that you can garner attention towards, and now, you’ll need to promote your products.

But here’s the thing, you cannot do so by simply spamming your timeline. People don’t respond to that.
Instead of doing that, you’re going to need to become “Social” and start sharing content, posting content about the things you want to talk about, and within a niche that you have.

For instance, if you promote shoes, you want to talk about cool shoes, post news, new releases, and more. You want to share information with people so that they start to see you as an authority.

After posting for a while, you can sprinkle in affiliate links for people to click through. But that’s not the only thing. You should utilize Facebook ads to get more money, as that will help you boost your posts, and connect with new people.

The goal is to get more people clicking on your affiliate links, befriending your page, and following along with your updates.

Doing this will help you get a lot of links to your service pages, and affiliate links. When someone buys, remember, you’ll get paid.

Spend Money by Posting Ads on Facebook to Make More Money

The single best thing that you can do within the confines of Facebook is to promote your pages and links with ads. Furthermore, people are making thousands of dollars with Facebook are using its Ads Platform to generate gold coffers.

Facebook ads are not expensive and can be specifically focused on targeting individuals, demographics and much more.

For instance, let’s say you wanted to promote shoes to 18 – 25 year old basketball players that live in Atlanta Georgia, with Facebook ads, you can do that.

You can target just them with your deals, and could very well target ads to ensure you make a lot of money with Facebook, and affiliate links.

In the end, the big deal here is that you need to spend money to make money, and Facebook ads is a killer concept.

How to Get Started – Follow These 5 Essential Steps

By this point, you know a lot of information about how to progress. You know the logical methods that people use to make money with Facebook. You know how some even make $100 a day with social media. However, the one thing that you don’t know is simple, how to do it. How do you get started?

It’s for that reason why this section has been put together. This is where you will learn how to get started and get moving forward with the process of making money off Facebook.

Of course, you’ll need to know the basics and think differently than just an average page. Just having an account is not enough, you need to do a few specific tasks, which include the following solutions.

Step 1: Setting Up Your Facebook Page

The first thing that you need is to set up a Facebook Page. You will not be able to work with anything related to making money unless you do this.

Set up a Facebook Page, not just an account, and remember, this is the page that you are going to use to advertise your products, so make it something similar to what you’re going to promote.

For instance, using the shoe model, if you’re going to make a page, make it about cool shoes, or a specific title for branding, etc.

Once you set your page up, make sure that you fill out all of the information that you have, and start to post minor things on the page. Once you do that, make sure that you activate your Ad account.

You can do this by going to Facebook Pages and then go to the promotional section of the site. To do this, you can visit https://www.facebook.com/business/, and follow the steps that are shown.

There are two types of ad types that you can work with here.

There are the “DIY” options that you do everything alone, or there’s the assisted option, where Facebook will help you create an ad and get to the right people.

Step 2: Setting Up a Blog or Website for Your Brand

Aside from the work of advertising on Facebook, you are going to need to step out to create more complex marketing elements. Now, the term “complex” doesn’t mean difficult, but rather explicitly catering to the bigger picture.

With that in mind, take into consideration of building a landing page or a blog, to making moves with marketing outside of Facebook, for the purpose of creating more sales and marketing for your Facebook page.

Building a landing page or a blog can help with funneling and ad retargeting. Furthermore, you’ll get more trust and brand recognition. If you aren’t tech savvy, don’t panic.

You can follow delightfulwork.com/start-a-blog, and use that tutorial to start making a website and building a marketing funnel that is going to help you garner success online.

Step 3: Setting Up Ads

As you continue to market your pages, you will need to make sure that you take time to work with the audiences that you want and use specific targeting tools that are within Facebook’s ads central.

They will let you use targeting for a country, age, gender, and much more.

Remember, you want to promote things that fit within the likes, and interests of the people you are promoting to. For instance, if you are promoting video games, you only want to target people that love video games, as part of your push forward.

Step 4: Creating Content Along The 3 Major Facebook Audiences

To get anywhere with affiliate marketing, specifically on Facebook, you are going to need to understand the audience that is on the social media platform.

There are three different types of audiences on Facebook that you will need to work with. These are common across marketing as a whole, so once you know what these audiences are and how to reach them, you’ll find that you can make money with nearly anything, including making money on Facebook.

The next thing that is required is simple, create content that is going to attract people to your site. The following will help you understand how to do this and build an audience from cold, warm, and hot traffic.

With that in mind, make sure that you work the following steps that will help you get attention from the 3 major audiences that are on Facebook.

1. Cold Audience

The first major audience is simple enough, cold. They have never heard of the things you’re promoting, and they don’t even realize that you exist, or that your page is anything to do with affiliate marketing. They may not even want to know, and this is as cold as it gets.

Cold audiences must be marketed to with a specific idea in mind. Who are they? What do they like? What benefits do they have to know you? Think of them as a stranger, because in all factions, they are.

The campaigns and advertisements that you create for this specific group are not about sales. It’s about building brand awareness.

You want them to be aware of what you’re doing, become a fan of your page, and that’s it. Do not try to convert here, because if you throw out your sales pitch to a cold audience, the chances of conversions will be insufficient at the very least.

Targeting the Cold Audience

The secret to getting cold audiences to become leads is simple; you need to create ads that are specifically targeted to brand awareness. Your goal is not to sell a product to them, because they don’t know you.

The goal is to get them to join your page, make them like and comment on your posts, and see what you’re doing. You want to show them that your page is fantastic, and you are doing something that will be beneficial to them.

Whether it’s highlighting the newest things, or posting awesome memes, you need to figure out what they want, and offer that through the ads, but not necessarily “sales” pitches.

Sales pitches will NOT work here, and it’s tough to convert cold audiences, so don’t test the waters here. You’ll waste your money.

Use cold paid traffic for the purpose of introducing, promoting, and sharing your brand and the people that are working within your page. Don’t sell here, you’ll have minimal conversions if any at all.

2. Warm Audience

This section of people know your page, know your brand, and in some cases have clicked on the links that you’ve promoted through Facebook. They may be friends, and they may like your page and visit often. They may even leave comments for you to read, etc. They could also share your links.

However, the difference here is that they aren’t buying. These people haven’t bought anything yet, but are most likely going to order, just haven’t seen the right offer.

To attract warm audiences, you may need to offer incentives for their time and information.

For instance, you could offer a free book, free products, or promote a webinar, or any number of things that require an investment of minimal time, and exchange of information.

By getting an email, in exchange for a free eBook, just as an example, you could market to the warm audience members through email newsletters, and convert them into buyers as a result. The goal is to get these people to interact more, return, and make the sale.

Targeting the Warm Audience

For warm audiences, you’ll need to give incentives to help you garner a greater push forward.

To get more out of people that are already familiar with your brand, you’ll want to create traffic opportunities that give them an incentive to click through your links and to support your page. That includes quizzes, free eBooks, coupons, free trials, and even email exchanges.

You can also make videos that help with reviewing, exploring, and helping them learn more about what you’re selling, and promoting. By doing this, your warm audience will click through the links, share your links, and promote them for you.

The goal here is to generate leads, and low ticket offers that will help you give away trials, items, and more. These include options that may very well help you make a great deal of money, with a low amount of engagement and money. Remember, these people already know about your brand.

3. Hot Audience

The last big audience you should consider is that of the “hot” audience. This is a region of people that are connected to your page, your ads, and the biggest connection point; they have purchased things from your links. This is the lifeblood of your business of marketing online.

This section will help you not only garner sales, but they’ll garner repeat sales. This audience requires you to keep in place, and continued support.

Your goal is to support this audience, market to them softly, and incentivize their involvement with your brand and page. These people will share your posts, comment, and buy more often, so long as you continue to post quality content, and don’t spam them with constant sales requests.

These are easy to convert, and won’t cost you nearly as much regarding advertising dollars, or time.

Targeting the Hot Audience

The hot audience option is going to be a little easier to work with because they already have a familiar focus for you and have already purchased something.

You will need to use retargeting ads, and email marketing, since they will most likely have given you information to subscribe to newsletters and more.

For this selection, you’ll want to offer them incentives for continued engagement. That includes giving high dollar discounts, services that help them get more out of their purchases, incentives for sharing your links, and posting on your behalf to others.

This also helps with targeting ads to people that may not have purchased in a while, so that they can remember that you’re selling something. Just a quick reminder can help convert here.

Step 5: Evaluation of Ad Campaigns

As you work with making anything work, you need to look at analyzing the results and improve your ads.
Don’t allow your ads to just set and forget, you need to evaluate them, focus on analytics, and improve how they work. Don’t just set them and forget them, which will pose issues.

Perform A/B testing to see which angles work better. Don’t just create one ad and hope it will work.

Try to tweak different targeting elements, and analyze which age ranges, countries, cities, gender, and ad copy perform best in terms of conversion.

Your Turn

At the end of the day, you are going to find that the steps mentioned above can help you get started with making money on Facebook.

This doesn’t happen overnight, but you can make it happen.

Take your time, process the information and focus on following through with content creation, and more.


Tom McNaughton

Tom is a full-time digital marketer who has practiced internet marketing for over 10 years. Tom also serves dozens of local digital businesses and has successfully brought substantial traffic growth to their websites.

Delightful Work - Digital, Internet Marketing & Small Business Coach