How To Use SEMRush To Create Noteworthy Blog Content
High-quality content is the backbone of any online business. With all the search engine algorithm updates and given the way that people and search engines look at web content, the definition of noteworthy and unique content has changed a lot.
Now before discussing how you can create noteworthy blog content using SEMRush’s SEO modules, let me first tell you what unique blog content is.
You know, these days you need to please both people and search engines when it comes to creating remarkable blog content. You need to make both ends meet each other. Or better yet, you have to make the following two go hand-in-hand:
- Creating content that people find useful and noteworthy to talk about and share, and;
- Creating content that can easily be ranked by the search engines for the potential keywords
Now, these two used to be two different ends and two different perspectives on content creation. But not anymore. These days you have to make both ends meet. You have to create content that is appreciated by both people and search engines.
You fail to make your content look great in the eyes of one of them, and you’re gone.
Now that you know the definition or the characteristics of noteworthy blog content, let’s see how you can create such content using SEMRush’s SEO tools.
A Little Bit About SEMRush
I don’t have to introduce SEMRush to you as an SEO tool because it is a well-established piece of a beast that helps many bloggers and internet marketers swim towards success in this vast SEO sea.
But let me share what I see at SEMRush from my own perspective.
First of all, the golden information of all that you can get is the ability of SEMRush to give you the keywords that you or your competitors are ranking for.
I’ve not seen any SEO software/tool do that.
Second, SEMRush’s keyword research module does the work of 3 or more keyword research tools combined – all in one place.
OK let me walk you through the exact procedure to create noteworthy blog content using SEMRush. For the rest of this post, I’m assuming that you use any one of SEMRush’s paid plans.
PS: If you’re on the fence about getting your SEMRush subscription, read my honest review of Semrush here.
Keyword Research
Open SEMRUSH and type any keyword – you’ll get the following information:
- The summary of phrase match
- Suggestion of related keywords
- SERP summary of particular keyword
- Historical ads report of specific keyword
The key here is to find highly searched yet easy to rank keywords. And let me tell you why.
Highly searched keywords are popular keywords that are sought after by many people. This tells that the topic you write about is quite popular and is sought after by many people.
And by going after low competitive keywords, you are doing yourself a favor by writing useful content that can be ranked higher in search engines (relatively) well.
Here’s an example:
I searched for the word “keyword research” and here’s what I got:
From the screenshot, I clearly see that this keyword gets searched 4400 times per month, and returns 127, 000, 000 results per search. This shows that even though this keyword has a decent number of searches, it is HIGHLY competitive.
In addition to this information, you also get phrase match keywords and related keywords (which is very cool). Now let’s see how you can create successful content from this information.
How to Create Unique & Outstanding Blog Content using SEMRush?
Go for a win-win situation. You need to do your research and dig out those keywords that are searched by a decent number of people and at the same time is not very competitive.
The former guarantees your win while the latter ensures your reader’s win.
Here, we focus on two things:
- Creating content that a reasonably sized group of people want. If the content you create is not of interest to anyone except yourself, then it is not going to be beneficial to a lot of people.
- By going for keywords that are not very competitive, you also make sure you can (relatively) easily rank your post higher in search engines for those keywords. This makes it easier for people (who are searching for that particular keyword) to find your post and benefit from it.
Noteworthy blog content = Useful content + Content that can be easily found.
There’s something missing with creating unique blog content, still..
When I talk about keyword research, competition, searches, etc. you picture me wearing my SEO hat. Now, SEO is a good thing; but not the kind of SEO which most bloggers think is SEO – it is not.
SEO doesn’t mean finding your keyword and stuffing your post with that keyword to rank high in SERPs. You need to satisfy both people and search engines! That’s real SEO. That’s today’s SEO.
Here’s where you need to make use of the “related keywords” provided by SEMRush.
Related keywords give you possible ideas to expand and improve the post. It also helps you to naturally optimize your post for search engines by making it useful at the same time.
When I write a post by analyzing a keyword using SEMRush, most of the times, the related keywords give me brilliant ideas to talk about the extra bits and the additional information inside the post.
Also instead of optimizing your post for one single keyword by repeatedly using it in headings, body, image tags, etc., if you instead use related keywords throughout the post you will also stay away from the risk of over-optimizing your posts.
I’m off to create noteworthy blog content using SEMRush. How about you?
Tom McNaughton
Tom is a full-time digital marketer who has practiced internet marketing for over 10 years. Tom also serves dozens of local digital businesses and has successfully brought substantial traffic growth to their websites.
